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Marketing (MKT)

Courses

The following Marketing courses are offered:

MKT 295
Independent Studies in Marketing 1-3 Units
Prerequisite: None
Hours: 18 hours LEC; 54 hours LAB

MKT 299
Experimental Offering in Marketing .5-4 Units
Prerequisite: None
Hours: 18 hours LEC; 54 hours LAB

MKT 300
Principles of Marketing 3 Units
Prerequisite: None
Course Transferable to CSU
Hours: 54 hours LEC
This course is a general overview of marketing principles. The course covers the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. Elements of the marketing environment such as government regulation, environmental protection, competition, and consumer behavior will be analyzed.

MKT 310
Selling Professionally 3 Units
Prerequisite: None
Advisory: BUS 105 and ENGWR 101
Enrollment Limitation: None
Course Transferable to CSU
Hours: 54 hours LEC
This course examines the elements of successful professional selling. This course emphasizes the development of a business personality and its application to the approach, direction, and closing of a sale. Different types of selling experience such as direct, industrial, wholesale, and retail are covered. This class is recommended for those entering any field of business careers.

MKT 312
Retailing 3 Units
Prerequisite: None
Course Transferable to CSU
Hours: 54 hours LEC
This course will study modern retail operations with emphasis on consumer behavior, store location and layout, sourcing of goods, pricing, organization, promotion, management and other pertinent factors of retail operations.

MKT 314
Advertising 3 Units
Prerequisite: None
Course Transferable to CSU
Hours: 54 hours LEC
This course is an introduction to the field of advertising, its history, purpose, institutions, and functions. Studies are made of the various media used in general advertising, as well as the effective use of these media. Students will produce ads and advertising campaigns.

MKT 330
Internet Marketing 3 Units
Prerequisite: None
Course Transferable to CSU
Hours: 54 hours LEC
This course is designed to provide both the novice and skilled business person with a working knowledge of how to use Internet marketing. Students will be introduced on how to interact with specialists to devise strategies that build customer relations through technological strategies. These specialists may include network specialists, systems analysts, graphic designers, or web masters. Students will have a good understanding of how this technology can be used to help his/her business be more successful.

MKT 495
Independent Studies in Marketing 1-3 Units
Prerequisite: None
Course Transferable to CSU 

MKT 498

Work Experience in Marketing 1-4 Units
Prerequisite: None.
Advisory: ENGWR 101
Enrollment Limitation: Student must be in a paid or non-paid internship, volunteer opportunity or job related to career goals.
Course Transferable to CSU
Hours: 60-300 hours LAB
This course provides students with opportunities to develop marketable skills in preparation for employment or advancement within their current job. Course content will include understanding the application of education to the workforce; completion of required forms, which document the student's progress and hours spent at the work site; and developing workplace skills and competencies. During the course of the semester, the student is required to fulfill a 16 hour orientation and 75 hours of related paid work experience, or 60 hours of unpaid work experience, for one unit. An additional 75 or 60 hours of related work experience is required for each additional unit. The course may be taken four times for credit, when there is new or expanded learning on the job, for a maximum of 16 units.

MKT 499
Experimental Offering in Marketing .5-4 Units
Prerequisite: None
Course Transferable to CSU
Hours: 18 hours LEC; 54 hours LAB

Updated 6/25/15

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