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Marketing (MKT)

Courses

The following Marketing courses are offered:

MKT 295
Independent Studies in Marketing    1-3 Units
Prerequisite: None
Hours: 18 hours LEC; 54 hours LAB

MKT 299

Experimental Offering in Marketing .5-4 Units
Prerequisite: None
Hours: 18 hours LEC; 54 hours LAB

MKT 300

Principles of Marketing    3 Units
Prerequisite: None
Course Transferable to CSU
Hours: 54 hours LEC
This course provides a general overview of marketing principles. The course covers the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. The course includes analysis of the elements of the marketing environment such as government regulation, environmental protection, competition, and consumer behavior.

MKT 310

Selling Professionally    3 Units
Prerequisite: None
Advisory: ENGWR 101
Course Transferable to CSU
Hours: 54 hours LEC
This course examines the elements of successful professional selling. This course emphasizes the development of a business personality and its application to the approach, direction, and closing of a sale. Different types of selling experience such as direct, industrial, wholesale, and retail are covered. This class is recommended for those entering any field of business careers.

MKT 314

Advertising    3 Units
Prerequisite: None
Course Transferable to CSU
Hours: 54 hours LEC
This course is an introduction to the field of advertising, its history, purpose, institutions, and functions. Studies are made of the various media used in general advertising, as well as the effective use of these media. Students will produce ads and advertising campaigns.

MKT 330

Internet Marketing    3 Units
Prerequisite: None
Course Transferable to CSU
Hours: 54 hours LEC
This course is designed to provide both the novice and skilled business person with a working knowledge of how to use Internet marketing. Students will be introduced on how to devise strategies that build customer relations through technological and social media strategies. Students will have a good understanding of how these technologies can be used to support business success.

MKT 495

Independent Studies in Marketing    1-3 Units
Prerequisite: None
Course Transferable to CSU
Hours: 54-162 hours LAB

Updated 6/01/16

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