Home >  Academics >  Marketing >  MKT Courses

Marketing (MKT)

Courses

The following Marketing courses are offered:

MKT 120     Survey of International Business    
3 Units
Prerequisite: None
Hours: 54 hours LEC  
This course is a comprehensive overview of international business designed to provide both beginners and experienced business people with a global perspective on international trade including foreign investments, impact of financial markets, and the operaiton of multi-national corporations. 

MKT 122     International Marketing    3 Units
Prerequisite: None
Hours: 54 hours LEC  
This course presents the problems of marketing in the international marketplace and how marketers approach and solve them.  The course focuses on concepts and principles by teaching the theory and practice of international marketing through the use of practical examples and actual case studies of international, both United States and foreign, marketing organizations.  Studies include:  international marketing position of the United States, market entry strategies, analysis of foreign markets, culture and marketing, product design, pricing, distribution, promotion and sales. 

MKT 295     Independent Studies in Marketing    1-3 Units
Prerequisite: None
Hours: 18 hours LEC ; 54 hours LAB
 
MKT 299     Experimental Offering in Marketing    .5-4 Units
Prerequisite: None
Hours: 18 hours LEC ; 54 hours LAB 

MKT 300     Principles of Marketing    3 Units
Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC  
This course is a general overview of marketing principles. The course covers the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. Elements of the marketing environment such as government regulation, environmental protection, competition, and consumer  behavior will be analyzed. 

MKT 310     Selling Professionally    3 Units
Prerequisite: None.
Advisory: BUS 105 and ENGWR 101
Enrollment Limitation: None
Course Transferable to CSU
Hours: 54 hours LEC  
This course examines the elements of successful professional selling. This course emphasizes the development of a business personality and its application to the approach, direction, and closing of a sale.  Different types of selling experience such as direct, industrial, wholesale, and retail are covered. This class is recommended for those entering any field of business careers.
 
MKT 312     Retailing    3 Units
Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC  
This course will study modern retail operations with emphasis on consumer behavior, store location and layout, sourcing of goods, pricing, organization, promotion, management and other pertinent factors of retail operations. 

MKT 314     Advertising    3 Units
Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC  
This course is an introduction to the field of advertising, its history, purpose, institutions, and functions. Studies are made of the various media used in general advertising, as well as the effective use of these media. Students will produce ads and advertising campaigns.  
 
MKT 330     Internet Marketing    3 Units
Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC  
This course is designed to provide both the novice and skilled business person with a working knowledge of how to use Internet marketing.  Students will be introduced on how to interact with specialists to devise strategies that build customer relations through technological strategies.  These specialists may include network specialists, systems analysts, graphic designers, or web masters.  Students will have a good understanding of how this technology can be used to help his/her business be more successful. 

MKT 495     Independent Studies in Marketing    1-3 Units
Prerequisite: None
Course Transferable to CSU
Hours: 18 hours LEC ; 54 hours LAB 

MKT 498     Work Experience in Marketing    1-4 Units
Prerequisite: None.
Advisory: ENGWR 101
General Education: AA/AS Area III(b)
Enrollment Limitation: Student must be in a paid or non-paid internship, volunteer opportunity or job related to career goals.
Course Transferable to CSU
Hours:  300 hours LAB 
This course provides students with opportunities to develop marketable skills in preparation for employment or advancement within their current job. Course content will include understanding the application of education to the workforce; completion of required forms, which document the student’s progress and hours spent at the work site; and developing workplace skills and competencies. During the course of the semester, the student is required to fulfill a 16 hour orientation and 75 hours of related paid work experience, or 60 hours of unpaid work experience, for one unit. An additional 75 or 60 hours of related work experience is required for each additional unit. The course may be taken four times for credit, when there is new or expanded learning on the job, for a maximum of 16 units. 

MKT 499     Experimental Offering in Marketing    .5-4 Units
Prerequisite: None
Course Transferable to CSU
Hours: 18 hours LEC; 54 hours LAB 

Updated 6/12/14

  • ANON(YMOUS)

    ANON(YMOUS)

    The Falcon's Eye Theatre's fall production will run Nov. 7-23
    morenews
  • Fall Arts Events

    Fall Arts Events

    Student Dance, Music, and Theatre events at FLC
    morenews
  • Speaker Series

    Speaker Series

    UC Davis' Sasha Abramsky presents at FLC on Dec. 3
    morenews
  • Class schedule now online

    Class schedule now online

    The Spring class schedule is online now! Click on the photo for more info.
    morenews
  • Thanksgiving Recess

    Thanksgiving Recess

    The college will be closed for Thanksgiving Recess Nov. 27-30
    morenews
  • Supporting Student Success

    Supporting Student Success

    Folsom Lake College offers a variety of free workshops to help students succeed
    morenews
If you have javascript disabled, click here to view the content