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Marketing (MKT)

Degrees & Certificates

The following Marketing degrees and certificates are offered:

A.A. — Marketing

Required Program (units)
ACCT 301 Financial Accounting 4
BUS 310 Business Communications 3
BUS 330 Managing Diversity in the Workplace 3
BUS 340 Business Law 3
BUS 300 Introduction to Business 3
BUSTEC 302 Computer-Keyboarding 2
A minimum of 3 units from the following: 3
    CISC 310   Introduction to Computer Information Science (3)
    CISC 300 Computer Familiarization (1)
      and CISA 300  Beginning Word Processing (1)
      or CISA 310  Introduction to Electronic Spreadsheets (1) 
      or CISA 320  Introduction to Database Management (1) 
      or CISC 320  Operating Systems (1) 
ECON 302 Principles of Macroeconomics (3)
      or ECON 320 Concepts in Personal Finance (3) 3
MGMT 362 Techniques of Management 3
MKT 300 Principles of Marketing 3
MKT 310 Selling Professionally 3
MKT 314 Advertising 3
A minimum of 3 units from the following: 3
    MKT 312   Retailing (3)
    BUS 350 Small Business Management/
Entrepreneurship (3)
    BUS 210 The Business Plan (1)
      or BUS 212 Marketing for Small Businesses (1)
      or BUS 214 Financing a Small Business (1)
      or BUS 224 Customer Service (1)
A minimum of 3 units from the following: 3
    BUS 498 Work Experience in Business (1 - 4)
      or any combination of Human/Career Development

This A.A. degree may be obtained by completion of the Required Program, plus General Education Requirements, plus sufficient electives to meet a 60-unit total.

The Marketing degree provides an opportunity for students to acquire knowledge and training for careers in sales, advertising, and marketing. Marketing is a dynamic area of study that provides immediate job and career opportunities. The competency-based curriculum is designed to prepare students for a variety of positions and to provide basic training for advancement to management positions and for transfer to four-year universities.

Program Student Learning Outcomes
Upon completion of this program, the student will be able to:
- Integrate the functions of the marketing mix.
- Plan, produce, and select the appropriate media for advertising.
- Identify and examine consumer buyer behavior and evaluate which marketing communications medium will most effectively meet needs of the marketplace.
- Incorporate principles of product development, pricing, distribution strategies, promotion strategies and market research.
- Apply the marketing mix to create and analyze various marketing strategies.

Update 6/12/14

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