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Marketing (MKT)

Degrees & Certificates

The following Marketing degrees and certificates are offered:

DEGREE
A.A. — Marketing

Required Program (units)
ACCT 301    Financial Accounting (4)
BUS 300    Introduction to Business (3)
   or BUS 350    Small Business Management/Entrepreneurship (3)
BUS 340    Business Law (3)
ECON 302    Principles of Macroeconomics (3)
MKT 300    Principles of Marketing (3)
MKT 310    Selling Professionally (3)
MKT 314    Advertising (3)
A minimum of 3 units from the following: 3
   BUSTEC 360    Beginning Word Processing (1)
      or CISA 300    Beginning Word Processing (1)
   BUSTEC 363    Introduction to Electronic Spreadsheets (1)
      or CISA 310    Introduction to Electronic Spreadsheets (1)
   CISA 320    Introduction to Database Management (1)
   CISC 310    Introduction to Computer Information Science (3)
   CISC 300    Computer Familiarization (1)
   MATH 343    Modern Business Mathematics (4)
      or MATH 341    Calculus for Business and Economics (4)
A minimum of 3 units from the following: 3
  BUS 498    Work Experience in Business (1-4)
      or any combination of Human/Career Development
TOTAL UNITS REQUIRED 32

This A.A. degree may be obtained by completion of the Required Program, plus General Education Requirements, plus sufficient electives to meet a 60-unit total.

The Marketing degree provides an opportunity for students to acquire knowledge and training for careers in sales, advertising, and marketing. Marketing is a dynamic area of study that provides immediate job and career opportunities. The competency-based curriculum is designed to prepare students for a variety of positions and to provide basic training for advancement to management positions and for transfer to four-year universities.

Program Student Learning Outcomes
Upon completion of this program, the student will be able to:
- integrate the functions of the marketing mix.
- plan, produce, and select the appropriate media for advertising.
- identify and examine consumer buyer behavior and evaluate which marketing communications medium will most effectively meet needs of the marketplace.
- incorporate principles of product development, pricing, distribution strategies, promotion strategies and market research.
- apply the marketing mix to create and analyze various marketing strategies.

Update 6/01/16

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